Banners on Airplanes

Dec 16, 2014

Ever have one of those perfect Sundays?

Recently I had one- I took my 18 year old son to the Ravens game. But we didn't just watch the game. We were actually in a sky box with great food - and nice and toasty inside the box.

He's 18 and a senior in high school so there wont be that many more opportunities to do this with him.


We were enjoying the game and I started to notice a plane flying over with banners. One of them really caught my eye. It was for a company called Kirby Builders. Now remember the stadium was full with almost 70,000 people of all ages and backgrounds.

Just for giggles I googled "banners on airplanes" and found that it cost over 5000
dollars to have this banner flown around the stadium for 5 minutes ( basically 3 passes).



Everyone wants/needs more business so we are told to "Go get your name out there"

Well stop and think about this for a minute

Kirby Builders is a commercial building company- There were 70000 plus people in the stadium How many of them would even be able to work with Kirby builders?

This is no different than you being offered
- Placemat ad in a restaurant
- ad in a magazine or newspaper
- ad on the radio or tv
- Banner on a shopping cart in the supermarket

I could go on and on - but the point here is "GETTING YOUR NAME OUT THERE MARKETING" is ok for BIG BRAND

name companies - not for us!

We are far better off targeting our prospects - sending them messages that are targeted to them and
are meant to elicit a response. Even better when these efforts are trackable so we can know if they are producing the results we want.

- Targeted Direct Mail
- Ads in specific publications or media where you know your prospects are looking
- Ads targeted JUST to referral partners
- You Tube - Facebook and Linked In Marketing
- Having your Own book on a topic you promote

Hope you have a productive day- and please share this with anyone who would benefit. Feel free to leave a comment.

Brian Sacks

Want to see the 4 tools I use to get agents chasing me?
Get my Free Report here.

Pass this on to anyone you think would benefit from this information!

LinkedIn Facebook

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras sed sapien quam. Sed dapibus est id enim facilisis, at posuere turpis adipiscing. Quisque sit amet dui dui.

Call To Action

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.